About us


Welcome to the Pioneer in Shapewear.

Swimwear by CHARMLINE merges shape and style. The Pioneer in Shapewear uses a tried-and-tested mix of shapewear materials to create a modern look that reinterprets fabrics, prints and colours with each collection. The three shaping levels light, medium and strong are based on optimal fabric construction and thus realise the intended slimming effect. Prints and colour compositions emphasise the proportions of waist and décolleté and underline the personal charm with cut details as gatherings, plain trims, front side seams and drapes.



“Age does no longer matter. But the perfect fit. It‘s all about the fabric‘s shaping level, the golden cut, the combination of colours, the placement of patterns, the use of ornamental features. Welcome to the power of Charmline – Welcome to our beach credibility.”

new Style


There's no time like leisure time to experiment with swimwear. Thanks to vacations, pool days, and beach trips, there are more opportunities than ever to take those new bikinis or one-pieces out for a spin. While we love a new and exciting swimwear trend just as much as the new protein buddha bowl, the truth of the matter is that beachwear favorites are really personal choices. So we regularly reach out to a favorite to help you to discover new styles.
the right shaping level


The power of the right shaping level. Charmline is a synonymou for swimwear that unites shape and style perfectly. Every season, the shapewear materials get a new look and feel.

Mutter und Kind am Meer
no time for selfieS


When we imagine our customer, we think of a woman with backbone, who knows what she likes, of joy of life, which expresses itself in the moment, of raving with children at the waterside - life without need for evidence. Read more about the brand‘s keys.

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